- Communicate and collaborate closely with other DMs, Product
Managers, Team Leaders, and Business Stakeholders across the KSA-based
team of . Includes for example reporting on online reviews and feedback
from clients and potential clients.
- Research advertising trends and competitors’ pricing and
products. Conduct market research to inform campaigns. Craft ideal
client avatars based on research and data.
- Assist in the formulation of strategies to build a lasting
digital connection with consumers. Assist with choosing partnerships
with large marketing firms through an effective vetting process.
- Brainstorm and implement experiments and conversion tests.
Implement variously different marketing campaigns. Scale campaigns to
maximize ROI.
- Monitor social media, Google Analytics, and project status and
budget. Measure digital traffic in general.
- Optimize paid advertising campaigns using SEO and other tools.
- Responsible for planning, coordinating and executing of digital
events. Develop an optimal posting schedule, considering web traffic and
customer engagement metrics.
- Create content written content, images, videos etc. in alignment
with industry and brand for campaigns in order to attract the ICA and
post on social channels.
- Stay up to date with changes in all social platforms ensuring
maximum effectiveness.
- Plan and monitor the ongoing company presence on social media
(Twitter, Facebook, Instagram, Google, LinkedIn, Pinterest, etc.).
- Launch optimized online campaign through Google Adwords,
Facebook, etc. to increase company and brand awareness.
- Measure performance of digital marketing efforts using a variety
of Web analytics tools (Google Analytics, Web Trends, etc.).
- Result-driven; full attention to the ultimate harmony of the
different parts of a project with full responsibility of customer
satisfaction.
- Maintain clear and appropriate documentation of all work being
created so that others can easily contribute and collaborate.
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